● For Shopify store owners ● Wolverhampton solo studio ★ ★ ★ ★ ★
6 of 50 launch spots claimed

Your Shopify is paying rent. Time to own it.

Most Shopify stores leak £50, £300 a month to apps they don't really need, page builders, bundle apps, FAQ apps, badge apps, upsell apps, popup apps. I rip them out, and rebuild what they did in native theme code. One-time fee, no subscriptions, no lock-in. Your store gets faster, simpler, and yours.

The promise
"You'll keep what they did. You'll lose what they cost."
Get a free 15-min audit See the offer → No price list · Pay after · Free Loom audit
★ ★ ★ ★ ★ Trustpilot · verified
Saved me about £140 a month and the homepage finally feels like mine. Site loads about twice as fast on mobile.
Casey · Bro Candle, brocandle.coRead on Trustpilot ↗
Apps killed
8 → 3
Mobile speed
38 → 91
Saved per month
£140

You don't own your store. You rent it from a dozen developers.

Shopify itself is fine. The problem is everything around it. Most stores end up running fifteen apps doing things a competent theme should already do, bundles, FAQs, badges, sticky bars, upsells, reviews, popups. Each one charges £8 to £39 a month. Each one drops a script tag into your front-end. Each one ages, breaks, hikes its price, or gets bought out.

Then there's the page builder, PageFly, Shogun, GemPages. Convenient when you start. A nightmare when you want to leave: cancel the subscription and your homepage goes with it. Your shop is held hostage by a plugin.

None of this is necessary. Almost everything those apps do can be written into your theme once, in clean Liquid and CSS, and live there forever. No subs. No scripts. No lock-in. The calculator below shows what your version of this looks like.

How much are you actually paying? Tot it up.

Your monthly app rent

Edit any row
Try a preset:
Three-year total ● Live
£0
In subscriptions, over the next 3 years
Monthly
£0
Right now
Annual
£0
Over 12 months

Add some apps on the left to see what they're costing you.

Four jobs, one cleaner store.

Service 01i.

Replace paid apps with native theme code.

Bundles, FAQs, sticky add-to-cart, trust badges, size guides, popups, upsells, accordions, almost all of it can be written once into your theme. One-time job, lives forever, zero subscription.

  • Liquid + CSS, no third-party scripts
  • Fits your theme, Dawn, Impulse, Prestige, custom
  • I uninstall the old app cleanly when it's live
Service 02ii.

Rip out PageFly, Shogun & friends.

Page builders are great until you cancel, then your homepage vanishes. I rebuild every page they own as a native Shopify section, so cancelling the app doesn't take your store down with it.

  • Pixel-faithful rebuild, page by page
  • Editable in the Shopify theme editor afterwards
  • Side-by-side review before we go live
Service 03iii.

Theme cleanup & code archaeology.

Every uninstalled app leaves a trail, orphan snippets, dead Liquid, console errors, ghost script tags. I go through your theme and strip out the rubbish the previous "experts" left behind.

  • Backup of your live theme before I touch anything
  • Removal log so you can see exactly what changed
  • Tested on staging before publish
Service 04iv.

Speed & Core Web Vitals pass.

With the apps gone, your store is already faster. I finish the job, image weight, font loading, render-blocking scripts, lazy-loading, the lot. Mobile speed is where Shopify lives or dies.

  • Before/after Lighthouse + PageSpeed scores
  • Mobile-first, that's where most of your traffic is
  • Real fixes, not "hide the warning" tricks

Naming names. If it's on this list, I can swap it.

PageFly
£24, £99 / mo
Page builder. Replaced with native Shopify sections.
Shogun
£32, £149 / mo
Page builder. Pages rebuilt in Liquid, editable in theme editor.
GemPages
£23, £199 / mo
Page builder. Same deal, out, rebuilt, kept.
Bold Bundles
£15, £40 / mo
Bundles & volume discounts. Native bundle product type.
Judge.me & Loox
£12, £35 / mo
Reviews. Migrated to Shopify-native product reviews.
Privy
£15, £45 / mo
Popups + email capture. Replaced with Shopify Forms + theme popup.
ReConvert
£15, £60 / mo
Post-purchase upsells. Native Shopify post-purchase page.
In-Cart Upsell
£19, £59 / mo
Cart drawer upsells. Rebuilt as native cart blocks.
Bold Upsell
£9, £59 / mo
Cart & product upsells. Liquid + cart drawer code.
Frequently Bought
£6, £30 / mo
FBT widgets. Native related-products + metafield bundles.
Klaviyo Forms
included
Embedded forms. Re-implemented as theme code, fires the same events.
Sticky Cart
£5, £15 / mo
Sticky add-to-cart. 30 lines of Liquid + CSS.
Size Charts
£8, £20 / mo
Size guides. Metafield + theme block. Done.
Trust Badges
£5, £12 / mo
Trust badges. SVG icons in your theme. Free.
FAQ & Accordion
£5, £15 / mo
FAQ pages. <details> element + theme block. Free.
Don't see yours? If it's a Shopify app and it's costing you money, there's a 90% chance it can be replaced with theme code. Send me the name on WhatsApp, I'll tell you straight whether it's worth doing.

You make the offer.

An honest deal, while I'm building reviews

No price list. You name it.

I'm building my Trustpilot reviews. Until I've got 50 from Shopify owners, here's how it works: you make me an offer before I start. We agree on it. I do the work, audit, app swaps, page builder removal, theme cleanup, the lot. Payment isn't taken until you're happy with what's been done.

The only thing I ask in return is an honest Trustpilot review once it's live. Five stars or one. That's the whole arrangement. The four-step breakdown is below the testimonial.

Claim a slot →

One person. No agency, no juniors.

Jamie Harish, founder of BuiltSmarter, in Wolverhampton
A note from Jamie

New name. Old craft.

I'm Jamie. BuiltSmarter is a solo studio in Wolverhampton, opened April 2026. Before that, years of building and fixing websites for other people's agencies, on the quiet. Marketing and CRO background, so I think about your store as a thing that needs to sell, not just look nice.

I'd rather grow this slowly with happy clients than fast with disappointed ones. That's why the Shopify Cleanup offer works the way it does: you make me an offer, I do the work, payment only when you're happy. No retainers, no hourly rates, no surprises. One person, one job, done properly.

Wolverhampton, UK Solo, no juniors Marketing & CRO background Hand-coded, every site

Four steps. No money moves until you're happy.

i.

You get in touch.

Send me your store URL however you like, WhatsApp, email, or the form below. I take a look the same day and tell you, honestly, what I'd cut and what I'd rebuild. No commitment.

ii.

You make the offer.

Once you've seen what's possible, you tell me what it's worth to you. Could be £300, could be £1,500. We agree on a number, in writing, before any work starts.

iii.

I do the work.

I duplicate your theme and rebuild on a copy. App swaps, page builders ripped out, speed pass, everything we agreed. Your live store stays untouched the whole time.

iv.

You're happy, then payment.

You review the staging build. Push live only when you're ready, and only then does payment go through. If something's off, we fix it first. That's the whole arrangement.

The questions people actually ask.

i.

Will my store break?

No. Everything happens on a duplicated theme, your live store keeps running like nothing's changed. We only swap the live theme once you've reviewed the new one and clicked "go." If anything misbehaves in the first 14, 30 days I fix it free.

ii.

What about my data?

Your data is yours, products, orders, customers, all stay in Shopify. The only thing that leaves is the app subscription. For things like reviews, I migrate the data first (e.g. Judge.me → Shopify-native reviews) before uninstalling.

iii.

Can I get the app back if I want to?

Yes. Apps don't delete data when you uninstall, you can re-install at any time and it'll wake back up. Page builders are different: once you cancel a page builder subscription, the pages it built disappear, which is why I rebuild yours as native sections first.

iv.

What about Klaviyo, Recharge, or Shopify Plus?

Those stay. Klaviyo (email), Recharge (subscriptions), Shopify Plus features (Launchpad, Flow, Scripts), payment gateways, shipping carriers, accounting, and inventory tools all use real external infrastructure. I never replace those. The cleanup targets UI-layer apps that are doing things your theme should already do, page builders, popups, badges, sticky bars, upsells, reviews, FAQ widgets. The free audit tells you exactly which is which.

v.

What if I'm on a custom theme, not Dawn?

Doesn't matter. I work with Dawn, Impulse, Prestige, Warehouse, custom themes, agency themes, the lot. I match your theme's existing patterns so the cleanup looks like it was always there.

vi.

Will my conversion rate drop?

It usually goes up, faster pages convert better. But to be specific: I rebuild every interaction (bundles, upsells, popups, reviews) before uninstalling the app, so visually nothing changes for your customer. They get the same experience, just delivered by your theme instead of fifteen scripts.

vii.

Why is this cheaper than just keeping the apps?

Whatever you decide it's worth, the maths still works in your favour. Cutting one £30/month app pays for itself within months, then saves you £30 every month after that, forever. A full cleanup typically pays back inside the first year, and keeps paying back every month you stay off the apps.

viii.

Do you offer ongoing support?

Not as a retainer, no, that's the whole point. Once it's clean, it stays clean. If something does come up later you can book a £99 fix or another single swap. No "maintenance fees", no monthly drip.

Ready to own your store?

WhatsApp, email, or the form, whichever's easiest. Send me your store URL and I'll have a look the same day and tell you what I'd cut and roughly what you'd save.

WhatsApp Jamie See the offer →
WhatsApp Jamie