You've been running your business off Instagram, Facebook, or word of mouth. Customers keep asking "have you got a website?" Time to fix that, properly, for one fixed price.
Maybe it's a Wix template you DIY'd at the start. Maybe an agency built it five years ago and now it looks tired, loads slow, and doesn't get bookings. Same flat fee, same seven days. Hand-coded from scratch, the way it should have been.
Just need one thing fixed on a site you're keeping? Try the £99 fix instead →
I came up in marketing, not engineering. Years in CRO and growth before I shipped my first proper site. The frustration was always the same: the prettiest sites converted the worst, and the agencies building them didn't seem to care.
So I learned to code. Not because I love programming, because I love what a good site does to a small business's quarter.
Marketing-led. That's the whole approach.
For roughly a decade, my name didn't go on the work. White-label builds, behind-the-scenes fixes, ghost-coded sites that other agencies pitched, sold, and invoiced as their own.
No client meetings. No name on the case study. No invoice with my email on it. Just clean handoffs and clients who never knew who'd actually built their site.
The work stayed good. The setup got tired.
Most of those agencies billed three or four times what they paid me. The build, the part that actually went live and made the client money, was usually a fifth of the invoice. Most of the rest was "strategy."
So I'd rather charge fairly, put my name on it, and let the work do the talking.
No middle layer. No markup. No mystery.
Same craft. Same hand-coding. Without the agency markup, without the meetings, without the eleven people in the middle. Just a marketer who learned to code, talking to a business owner who wants a site that earns its keep.
One quote. One timeline. One invoice. £700 flat, hosting on me forever, pay only when the site is live.
Built in Wolverhampton. Shipped UK-wide.
The whole review, unedited, from her Trustpilot. Maxine runs Laser Skin Clinics, the case study above. This is what she said after the site went live.
BuiltSmarter have been nothing short of incredible. They completely redeveloped my website for my busy skin clinic, and the result is genuinely stunning, even if I do say so myself.
What really sets them apart is the seamless integration. Everything now works together perfectly, my CRM, booking system, and overall website functionality. It's all been handled effortlessly, which has made a huge difference to how smoothly the business runs day to day.
They're now taking things even further by building a fully customised ecosystem within the site, allowing bookings, payments, staff management, and customer information to all be handled in one place. That level of sophistication and forward-thinking is rare.
If you're looking for a team that delivers both technically and strategically, BuiltSmarter are the people to go to.
Easiest way is WhatsApp. Tell me which door is yours and what your business does. I'll reply the same day, usually within the hour.