WhatsApp automation · Plumbers, sparkies & trades The engine is live right now

WhatsApp messages your customers. Automatically.

You're under a floorboard and the phone rings out. WhatsApp texts them back in seconds, gets a photo of the job, chases the quote you sent on Monday, and turns finished jobs into Google reviews. All automatic, from your number, in your own words.

Get it set up → WhatsApp Jamie £200 setup · then £59 a month · cancel anytime
★★★★★ The same engine got a local clinic 63 new Google reviews in 9 weeks ↗
The whole journey

One missed call. One booked job. Zero phone tag.

Here is exactly what your customer sees, from missed call to review. Every message fires on its own while you stay on the tools. And every single one is customisable, word for word, so it sounds like your business.

Your Trades Business
business account
Tuesday
☎ Missed call · 10:20
Sorry I missed you, I'm on the tools. Text me what's up, a photo helps if you can get one, and I'll come back to you shortly.10:20
Leaking pipe under the kitchen sink, getting worse [photo]10:24 ✓✓
Seen it. I can sort that. £120 including parts, I can do Thursday 8am?12:40
Yes please, Thursday's great12:52 ✓✓
Booked in: Thursday 8:00am. You'll get a message when I'm on my way.12:53
Thursday
On my way, with you for 8.07:38
Cheers for today. If you were happy with the work, a quick Google review makes a massive difference to a one-man band. And keep my number for next time!17:00
Monday
Quote for the bathroom re-fit as promised: £2,850 including materials, about 4 days. Any questions just ask.17:30
Wednesday
Hi Claire, just checking you got Monday's quote for the bathroom okay. Happy to talk through any of it, no pressure either way.10:00
Sorry, mad week! Yes let's go ahead. When could you start?13:15 ✓✓
Great news. I could start Monday the 4th?13:40
Perfect13:42 ✓✓
Type a message
The ⚡ labels are part of this demo, not the message. Your customers just see a normal WhatsApp, and every message is reworded to sound like your business.
01

Missed calls text themselves back

You physically cannot answer the phone on a job, and the customer calls the next name on Google within minutes. This texts them back in seconds and keeps the job in your pocket.

Seconds after a missed call
02

Photo quoting

"Send us a photo of the problem." Half the jobs can be priced from a picture, so you quote from the van instead of doing a free site visit for a £90 job.

In the same chat
03

Quotes get chased

Most quotes die of silence, not price. Two days after you send one, a polite nudge goes out on its own. This step alone wins jobs you're currently losing to forgetfulness.

48 hours after each quote
04

"On my way" without the faff

Job reminders the day before, and an on-my-way message when you set off. Fewer wasted trips to empty houses, fewer "where are you?" calls while you're driving.

Day before, and as you set off
05

The review request

After the job, the customer gets asked for a Google review while the tap has stopped dripping. Trades are chosen on reviews, and your rivals aren't asking.

Evening after the job
The part that compounds

Picked off Google, chosen on reviews.

"Plumber near me" gets typed thousands of times a week, and the one with hundreds of recent reviews gets the call. Most trades never ask a single customer. This asks every one. Roughly 1 in 6 people asked leaves a review. Unprompted, most businesses get about 1 in 50.

63
New Google reviews in 9 weeks, about one a day
What this exact engine did for the skin clinic it already runs on, from 354 automatic requests. Same ask, your customers.
5.0
340+ Google reviews on the clinic it runs for
A clinic that sits about 10 appointments a day, four days a week. The dates are public. Don't take my word for it, go and count them.
See the reviews on Google ↗
Yours, not a template

Your words. Your steps. As many as you want.

Every single message is customisable. The wording, the timing, the tone, what it includes and what it never says: all specific to your firm. Change any of it whenever you like, add as many steps as you want. All included, nothing is an upsell.

The same message, established firm
Good morning Mrs Shaw. Confirming our engineer will attend tomorrow between 8:00am and 10:00am for the boiler service. You will receive a message when he is en route.
The same message, one-man band
Alright Dave, boiler service booked for tomorrow, I'll be there 8ish. I'll ping you when I set off 👍
One step, two firms, their own words. Yours will sound exactly like you.
Missed-call follow-ups Photo quote requests Quote chasers Job reminders On-my-way messages Review requests Invoice and payment links Annual service reminders Gas cert renewals for landlords Anything else you dream up
Every one of these runs on the engine that is live right now. All included in the £59.
Pricing

Set it up once. Then forget about it.

WhatsApp automation · Full system
£200
One-off setup
£59
Per month
Unlimited steps
Add any, included
Cancel anytime
No lock-in
Your number
Stays yours

The £200 covers the build: connecting your diary and your phone, writing your messages, pairing your WhatsApp and testing the whole journey end to end. The £59 covers the running of it: hosting, the health watchdog, the message log, and any wording or timing changes you want along the way.

FAQ

The honest answers.

I don't have a booking system. Does that matter? +
Not at all, most trades don't. The missed-call rescue and quote chasing work straight off your phone, and jobs can live in a simple shared diary we set up as part of the £200. If you ever move to something like Tradify or ServiceM8, it plugs into that too.
Do my customers need anything installed? +
No. They get a normal WhatsApp message from your number, in the app they already use every day. No app to download, no account to create. That is the entire point: no portal, no app, no login. Open rates on WhatsApp are far higher than email because people actually read it.
Can they reply, or is it a robot? +
They can reply, and it lands in your normal WhatsApp. The automation handles the predictable messages so you do not have to, but a real conversation is always one reply away. Nobody gets trapped talking to a machine.
What happens if WhatsApp disconnects? +
This is the bit most setups get wrong. A watchdog checks the channel around the clock. If it drops, it alerts and re-pairs, rather than silently sending nothing for a fortnight. There is also an email fallback so the message still gets through.
Why a monthly fee? +
Because it is a live service, not a one-off file. The £59 pays for the hosting it runs on, the monitoring that keeps it alive, the message log, and me making changes when your prices, policy or wording change. No retainer, no minimum term, cancel whenever.
Start

Tell me what you need, and I'll tell you if it fits.

Tell me what trade you're in and roughly how many jobs a week you do. I reply the same day, usually within the hour.

Goes straight to jamie@builtsmarter.co.uk
No commitment, and no call unless you want one. If it's not a fit, I'll tell you straight.

Or just message me.

Fitting for the irony, the fastest way to ask about WhatsApp automation is on WhatsApp. It lands with Jamie, the person who builds and runs it.

WhatsApp Jamie
£200 setup
£59 a month, cancel anytime
Get it set up →