WhatsApp automation · Restaurants & takeaways The engine is live right now

WhatsApp messages your customers. Automatically.

Friday night, phones ringing off the hook. WhatsApp confirms the orders, tells people when food is ready, texts back every call you could not answer, and asks for the review an hour after collection. All automatic, from your number, in your own words.

Get it set up → WhatsApp Jamie £200 setup · then £59 a month · cancel anytime
★★★★★ The same engine got a local clinic 63 new Google reviews in 9 weeks ↗
The whole journey

One order. Five messages. Zero missed calls.

Here is exactly what your customer sees, from order to review. Every message fires on its own, triggered by your orders coming in. And every single one is customisable, word for word, so it sounds like your restaurant.

Your Takeaway
business account
Friday
Thanks Dave, order #47 confirmed: 2x Zinger burger meal, 1x strawberry milkshake. Collection in about 25 minutes. Total £18.40, paid.19:02
Your order is being prepared now.19:08
Order #47 is ready for collection. See you in a minute, Dave.19:24
Hope it hit the spot, Dave. If you enjoyed it, a quick Google review really helps a local place like ours.20:30
Best zinger in town lads ⭐20:41 ✓✓
Next Friday
Evening Dave. The usual, or feeling adventurous tonight? Menu's here: [link]18:45
Friday
☎ Missed call · 19:05
Sorry we missed your call, it's a busy one tonight! Reply here with your order and we'll get it straight on.19:05
2 mixed kebabs, 1 chips, 1 garlic naan please19:07 ✓✓
Got it, that's gone straight to the kitchen as a priority.19:07
That's £21.50, ready for about 19:35. Cash or pay here: [link]19:09
Paid. See you then 🙌19:11 ✓✓
Order confirmed and paid. Ready around 19:35.19:11
Type a message
The ⚡ labels are part of this demo, not the message. Your customers just see a normal WhatsApp, and every message is reworded to sound like your restaurant.
01

The order lands

An order comes in from your website, your phone or the counter. The customer gets an instant confirmation with the items, the total and a realistic collection time.

Instant · from your website or phone orders
02

Status without the phone calls

"Being prepared" and "ready for collection" go out on their own. Customers stop ringing to ask if it's done, which frees the counter phone on the busiest nights.

As the kitchen works
03

Missed calls become orders

7pm Friday, every line busy, someone rings out. Within seconds they get a message asking for their order. That £25 stays yours instead of going to the place up the road. This one feature can pay for the year.

Seconds after a missed call
04

The review request

An hour after collection, happy customers get asked for a Google review while they're still full and happy. Takeaways live and die on their rating, and almost nobody asks.

About an hour after collection
05

The comeback nudge

"The usual, Dave?" Regulars get a gentle nudge on their usual night, and your opted-in list hears about Tuesday offers. Repeat trade without a penny of ad spend.

On their pattern, never spammy
The part that compounds

Your rating is your shop front.

When someone searches "takeaway near me", the place with hundreds of recent Google reviews gets the order. Most takeaways never ask a single customer. This asks every one, an hour after they eat. Roughly 1 in 6 people asked leaves a review. Unprompted, most businesses get about 1 in 50.

63
New Google reviews in 9 weeks, about one a day
What this exact engine did for the skin clinic it already runs on, from 354 automatic requests. Same ask, your customers, at far higher volume.
5.0
340+ Google reviews on the clinic it runs for
A clinic that sits about 10 appointments a day, four days a week. The dates are public. Don't take my word for it, go and count them.
See the reviews on Google ↗
Yours, not a template

Your words. Your steps. As many as you want.

Every single message is customisable. The wording, the timing, the tone, what it includes and what it never says: all specific to your firm. Change any of it whenever you like, add as many steps as you want. All included, nothing is an upsell.

The same message, family chippy
That's your usual sorted, Dave! Large cod and chips, ready for 7:30. See you soon 🐟
The same message, gourmet burger place
Order confirmed, Dave. Two Smash Doubles, truffle fries. Ready for collection at 7:30pm sharp.
One step, two kitchens, their own words. Yours will sound exactly like you.
Order confirmations Ready-for-collection messages Missed-call follow-ups Review requests Order alerts to the kitchen Payment links Reorder nudges for regulars Table booking confirmations Quiet-night offers to your list Full ordering inside WhatsApp Anything else you dream up
The lit ones are the core system. The rest, including full in-chat ordering, are add-ons we can switch on when you are ready.
Pricing

Set it up once. Then forget about it.

WhatsApp automation · Full system
£200
One-off setup
£59
Per month
Unlimited steps
Add any, included
Cancel anytime
No lock-in
Your number
Stays yours

The £200 covers the build: connecting your ordering setup, writing your messages, pairing your WhatsApp and testing the whole journey end to end. The £59 covers the running of it: hosting, the health watchdog, the message log, and any wording or timing changes you want along the way.

FAQ

The honest answers.

Does it plug into my till or POS? +
Honest answer: order systems like Just Eat don't go "into" your till either, they arrive on their own screen, and this works the same way. Orders and alerts arrive instantly on a kitchen screen, a cheap receipt printer, or a staff WhatsApp group, whichever you prefer. It works alongside whatever you already run.
Do my customers need anything installed? +
No. They get a normal WhatsApp message from your number, in the app they already use every day. No app to download, no account to create. That is the entire point: no portal, no app, no login. Open rates on WhatsApp are far higher than email because people actually read it.
Can they reply, or is it a robot? +
They can reply, and it lands in your normal WhatsApp. The automation handles the predictable messages so you do not have to, but a real conversation is always one reply away. Nobody gets trapped talking to a machine.
What happens if WhatsApp disconnects? +
This is the bit most setups get wrong. A watchdog checks the channel around the clock. If it drops, it alerts and re-pairs, rather than silently sending nothing for a fortnight. There is also an email fallback so the message still gets through.
Why a monthly fee? +
Because it is a live service, not a one-off file. The £59 pays for the hosting it runs on, the monitoring that keeps it alive, the message log, and me making changes when your prices, policy or wording change. No retainer, no minimum term, cancel whenever.
Start

Tell me what you need, and I'll tell you if it fits.

Tell me roughly how many orders a week you do and what you want handled. I reply the same day, usually within the hour.

Goes straight to jamie@builtsmarter.co.uk
No commitment, and no call unless you want one. If it's not a fit, I'll tell you straight.

Or just message me.

Fitting for the irony, the fastest way to ask about WhatsApp automation is on WhatsApp. It lands with Jamie, the person who builds and runs it.

WhatsApp Jamie
£200 setup
£59 a month, cancel anytime
Get it set up →