WhatsApp automation · Holiday lets & B&Bs ● The engine is live right now

WhatsApp messages your guests. Automatically.

Bookings confirmed, packing tips a week out, directions and the door code on arrival morning, a mid-stay check-in that catches problems early, and the review asked for as they wave goodbye. All automatic, from your number, in your own words.

Get it set up → WhatsApp Jamie £200 setup · then £59 a month · cancel anytime
★★★★★ The same engine got a local clinic 63 new Google reviews in 9 weeks ↗
The whole journey

One booking. Five messages. Zero "what is the wifi code?"

Here is exactly what your guest sees, from booking to checkout. Every message fires on its own, triggered by your calendar. And every single one is customisable, word for word, so it sounds like your property.

★
Your Holiday Let
business account
Two weeks before
Hi Rachel, your stay at Rose Cottage is confirmed: Friday 8 to Monday 11 August. We'll send directions and your door code on arrival day.10:00
Arrival day
It's the big day! Rose Cottage address: 4 Mill Lane. Park in the gravel drive. Door code: 4482. Wifi is on the fridge. Check-in from 3pm, no need to tell us when you arrive.09:00
Just got in. It's GORGEOUS 😍15:40 ✓✓
Day two
Morning Rachel, hope you settled in well. Anything you need, just reply here. The bakery in the village does the good sourdough until 11.09:30
Checkout day
Safe travels home, Rachel! Keys in the box, code as before. If you loved Rose Cottage, a quick review helps a small place like ours enormously.10:30
Already writing it. We'll be back!11:15 ✓✓
Eleven months later
Hi Rachel, it's Rose Cottage! The August week you stayed last year has just come free for this summer. As a returning guest, book direct and it's 10% less than the listing sites. Want it?10:00
YES. Same dates please, don't let anyone else have it10:26 ✓✓
It's yours: Friday 7 to Monday 10 August, booked direct. Payment link: [link]. No booking site fees for either of us!10:28
↓
Type a message
➤
The ⚡ labels are part of this demo, not the message. Your guests just see a normal WhatsApp, and every message is reworded to sound like your property.
01

The booking lands

Confirmation goes out the moment they book, whichever channel it came from. Guests relax, and the "did you get my booking?" emails stop.

Instant · from your calendar
02

Arrival day runs itself

Directions, parking, door code, wifi: all sent automatically on arrival morning. No more copy-pasting the same essay every Friday, no more guests ringing from a lay-by.

Morning of arrival
03

The mid-stay check-in

A friendly "everything okay?" on day two. Problems surface while you can still fix them, instead of appearing three weeks later as a 3 star review about the shower.

Day two of the stay
04

The review at the wave goodbye

Checkout morning, holiday glow at its peak, review link in hand. Listings live and die on review count and recency, and this never forgets to ask.

Checkout morning
05

Direct rebooking, commission-free

Past guests get first refusal on their dates next year, booked direct so neither of you pays the listing site 15%. One returning guest a year pays for this system several times over.

Season by season
The part that compounds

Bookings follow reviews.

On every listing site, review count and recency decide who appears first and who gets booked. The best moment to ask is checkout morning, holiday glow at its peak, and this never misses it. Roughly 1 in 6 people asked leaves a review. Unprompted, most businesses get about 1 in 50.

63
New Google reviews in 9 weeks, about one a day
What this exact engine did for the skin clinic it already runs on, from 354 automatic requests. Same ask, your guests.
5.0★
340+ Google reviews on the clinic it runs for
A clinic that sits about 10 appointments a day, four days a week. The dates are public. Don't take my word for it, go and count them.
See the reviews on Google ↗
Yours, not a template

Your words. Your steps. As many as you want.

Every single message is customisable. The wording, the timing, the tone, what it includes and what it never says: all specific to your firm. Change any of it whenever you like, add as many steps as you want. All included, nothing is an upsell.

The same message, boutique B&B
Good morning Ms Carter. We look forward to welcoming you to The Old Rectory today. Check-in is from 3pm; please ring the bell at the main entrance and Charles will see to your bags.
The same message, seaside cottage
Morning Rachel! Cottage is ready for you. Code 4482, wine in the fridge, beach towels under the stairs. Have the best week 🏖
One step, two hosts, their own words. Yours will sound exactly like you.
Booking confirmations Arrival instructions + door codes Pre-arrival tips Mid-stay check-ins Checkout instructions Review requests Direct rebooking offers Enquiry replies Gap night offers Local recommendations Anything else you dream up
Every one of these runs on the engine that is live right now. All included in the £59.
Pricing

Set it up once. Then forget about it.

WhatsApp automation · Full system
£200
One-off setup
£59
Per month
Unlimited steps
Add any, included
Cancel anytime
No lock-in
Your number
Stays yours

The £200 covers the build: connecting your booking calendar, writing your messages, pairing your WhatsApp and testing the whole journey end to end. The £59 covers the running of it: hosting, the health watchdog, the message log, and any wording or timing changes you want along the way.

Get it set up → Ask me anything first
FAQ

The honest answers.

I get bookings from Airbnb and Booking.com. Does that work? +
Yes. The messages trigger from your calendar, however bookings arrive: Airbnb, Booking.com, direct, or a channel manager syncing all of them. And because the conversation moves to your WhatsApp, returning guests can book direct next time, which is where the listing-site commission stops.
Do my guests need anything installed? +
No. They get a normal WhatsApp message from your number, in the app they already use every day. No app to download, no account to create. That is the entire point: no portal, no app, no login. Open rates on WhatsApp are far higher than email because people actually read it.
Can they reply, or is it a robot? +
They can reply, and it lands in your normal WhatsApp. The automation handles the predictable messages so you do not have to, but a real conversation is always one reply away. Nobody gets trapped talking to a machine.
What happens if WhatsApp disconnects? +
This is the bit most setups get wrong. A watchdog checks the channel around the clock. If it drops, it alerts and re-pairs, rather than silently sending nothing for a fortnight. There is also an email fallback so the message still gets through.
Why a monthly fee? +
Because it is a live service, not a one-off file. The £59 pays for the hosting it runs on, the monitoring that keeps it alive, the message log, and me making changes when your prices, policy or wording change. No retainer, no minimum term, cancel whenever.
Start

Tell me what you need, and I'll tell you if it fits.

Tell me about the property and roughly how many stays a year you host. I reply the same day, usually within the hour.

Goes straight to jamie@builtsmarter.co.uk
No commitment, and no call unless you want one. If it's not a fit, I'll tell you straight.

Or just message me.

Fitting for the irony, the fastest way to ask about WhatsApp automation is on WhatsApp. It lands with Jamie, the person who builds and runs it.

WhatsApp Jamie
£200 setup
£59 a month, cancel anytime
Get it set up →