WhatsApp automation · Letting & estate agents The engine is live right now

WhatsApp messages your applicants. Automatically.

Viewings confirmed and reminded so they actually happen, applicants chased for ID and payslips without your negotiators lifting a finger, and the review asked for on completion day when everyone is delighted. All automatic, from your number, in your own words.

Get it set up → WhatsApp Jamie £200 setup · then £59 a month · cancel anytime
★★★★★ The same engine got a local clinic 63 new Google reviews in 9 weeks ↗
The whole journey

One applicant. Five messages. Zero chasing calls.

Here is exactly what your applicant sees, from viewing to move-in. Every message fires on its own, triggered by your diary. And every single one is customisable, word for word, so it sounds like your agency.

Your Agency
business account
Monday 20 July
Hi Jess, your viewing is confirmed: 14 Oak Road, Wednesday 22 July at 5:30pm. Meet our negotiator Amy outside. Reply here if anything changes.12:20
Wednesday 22 July
Reminder: 14 Oak Road at 5:30pm today. Running late? Just reply and let Amy know.14:00
Thanks for viewing 14 Oak Road today, Jess. What did you think? Honest feedback helps us and the landlord.19:00
We loved it. How do we apply??19:22 ✓✓
Brilliant! Application link is here: [link]. I'll walk you through what documents we need next.19:23
Application in progress
Hi Jess, to move your application forward we still need: photo ID for both applicants, and your last 3 payslips. You can send them right here.09:30
[photo] [photo] Payslips tonight when Dan's home10:05 ✓✓
Got the IDs, thank you. I'll nudge you this evening for the payslips.10:06
Evening Jess, just the payslips left and referencing can start tomorrow.18:30
Sent! 🙌19:44 ✓✓
All received. Referencing underway, I'll keep you posted right here.19:50
Type a message
The ⚡ labels are part of this demo, not the message. Your applicants just see a normal WhatsApp, and every message is reworded to sound like your agency.
01

Viewings confirm themselves

Booked viewings get instant confirmations with the address, time and who to meet. Applicants stop ringing the branch to double-check.

Instant · from your diary
02

The no-show killer

A reminder a few hours before every viewing. Your negotiators stop standing outside empty houses waiting for people who forgot, which is the single biggest time leak in any branch.

Hours before each viewing
03

Feedback captured while it's warm

That evening, every viewer gets asked what they thought. Landlords and vendors get real feedback, and hot applicants identify themselves instantly.

Evening after each viewing
04

Documents chased for you

ID, payslips, references, right-to-rent: chased politely and relentlessly in the chat until they arrive. Deals stop stalling because a negotiator forgot to nag. This is where whole days of branch time come back.

Until the file is complete
05

The review on completion day

Keys handed over, everyone beaming: that is the moment the review ask goes out. Agents are chosen on Google ratings, and completion day is the one day everyone loves their agent.

Completion and move-in day
The part that compounds

Instructions follow reviews.

Landlords and vendors check your Google rating before they ever ring the branch. Completion day is the one day everyone is thrilled with their agent, and almost no agency asks on that day. This never misses it. Roughly 1 in 6 people asked leaves a review. Unprompted, most businesses get about 1 in 50.

63
New Google reviews in 9 weeks, about one a day
What this exact engine did for the skin clinic it already runs on, from 354 automatic requests. Same ask, your clients.
5.0
340+ Google reviews on the clinic it runs for
A clinic that sits about 10 appointments a day, four days a week. The dates are public. Don't take my word for it, go and count them.
See the reviews on Google ↗
Yours, not a template

Your words. Your steps. As many as you want.

Every single message is customisable. The wording, the timing, the tone, what it includes and what it never says: all specific to your firm. Change any of it whenever you like, add as many steps as you want. All included, nothing is an upsell.

The same message, city centre agency
Good afternoon Ms Carter. Confirming your viewing of 14 Oak Road tomorrow at 5:30pm. Our negotiator Amy Jones will meet you at the property.
The same message, village agency
Hi Jess! You're all booked for 14 Oak Road tomorrow, 5:30pm. Amy will be out front, look for the branded Mini 🚘
One step, two agencies, their own words. Yours will sound exactly like you.
Viewing confirmations Viewing reminders Feedback requests Document chasers Application status updates Move-in day details Review requests Missed-call follow-ups Rent reminders Inspection scheduling New listing alerts Anything else you dream up
Every one of these runs on the engine that is live right now. All included in the £59.
Pricing

Set it up once. Then forget about it.

WhatsApp automation · Full system
£200
One-off setup
£59
Per month
Unlimited steps
Add any, included
Cancel anytime
No lock-in
Your number
Stays yours

The £200 covers the build: connecting your diary and CRM, writing your messages, pairing your WhatsApp and testing the whole journey end to end. The £59 covers the running of it: hosting, the health watchdog, the message log, and any wording or timing changes you want along the way.

FAQ

The honest answers.

Does it work with our agency software? +
Yes. Whether you run Reapit, Alto, Street, or a diary and an inbox, the messages trigger from wherever your viewings and applications live. It works alongside your CRM rather than replacing it. Making it fit is my problem to solve, not yours.
Do my applicants need anything installed? +
No. They get a normal WhatsApp message from your number, in the app they already use every day. No app to download, no account to create. That is the entire point: no portal, no app, no login. Open rates on WhatsApp are far higher than email because people actually read it.
Can they reply, or is it a robot? +
They can reply, and it lands in your normal WhatsApp. The automation handles the predictable messages so you do not have to, but a real conversation is always one reply away. Nobody gets trapped talking to a machine.
What happens if WhatsApp disconnects? +
This is the bit most setups get wrong. A watchdog checks the channel around the clock. If it drops, it alerts and re-pairs, rather than silently sending nothing for a fortnight. There is also an email fallback so the message still gets through.
Why a monthly fee? +
Because it is a live service, not a one-off file. The £59 pays for the hosting it runs on, the monitoring that keeps it alive, the message log, and me making changes when your prices, policy or wording change. No retainer, no minimum term, cancel whenever.
Start

Tell me what you need, and I'll tell you if it fits.

Tell me roughly how many viewings a week the branch does and what you want handled. I reply the same day, usually within the hour.

Goes straight to jamie@builtsmarter.co.uk
No commitment, and no call unless you want one. If it's not a fit, I'll tell you straight.

Or just message me.

Fitting for the irony, the fastest way to ask about WhatsApp automation is on WhatsApp. It lands with Jamie, the person who builds and runs it.

WhatsApp Jamie
£200 setup
£59 a month, cancel anytime
Get it set up →