Free Website Review | Find What's Broken — Built Smarter

Your website is missing things it shouldn't be. I'll find them and fix them.

Most business websites have broken tracking, missing integrations, and forms that go nowhere. I look at everything, show you exactly what's broken, and fix it.

Let's Have a Chat Watch the 5 min walkthrough
5 minute walkthrough

A quick look at what I actually do

This is just a snapshot. The real review goes much deeper. But it'll give you an idea of how I think and what I look for.

Result: 85% of enquiries now through WhatsApp. 2 conversions before, 18 per week after.
The five pillars

Everything your website should have

I check your site across five areas. Most businesses are missing something in every single one.

Pillar 01

Contact

Every door is open for customers to reach you

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Click to call
Contact forms
Booking system
Live chat
Facebook Messenger
Instagram DMs
Google Business chat
Email link

Pillar 02

Tracking

Know exactly what's happening on your site

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Google Analytics 4
Conversion events
Facebook pixel
TikTok pixel
Google Ads tracking
UTM parameters
Call tracking
Heatmaps
Search Console
Organic social UTMs
Email click tracking
Form submission events

Pillar 03

Visibility

Make sure people can actually find you

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Google Business Profile
Schema markup
Local SEO signals
AI search (ChatGPT, Perplexity)
Review display on site
GMB buttons working
Map embed
NAP consistency

Pillar 04

Automation

Your business working while you sleep

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Google review requests
Trustpilot requests
Booking confirmations
WhatsApp follow-ups
Missed lead alerts
SMS reminders
Email sequences
Appointment reminders

Pillar 05

Reporting

Know what's working without needing a degree in analytics

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GA4 dashboard configured
Search Console connected
Conversion goals set up
Lead source attribution
Ad spend vs return visible
Top converting pages flagged
Custom Looker Studio report
Everything in plain English

You probably don't need most of this. Every business is different. That's the whole point of the review. I look at what you actually have, figure out what's missing, and only recommend what makes sense for your business and your customers. No checklist. No one-size-fits-all.

Sample report

This is what I find

Every business I look at has gaps. Here's an example of what a report looks like.

Google Analytics 4 conversionsNot set up
Contact form trackingNot firing
WhatsApp integrationPartial
Facebook pixelMissing
Google Business buttonsUnconfigured
Google Ads conversion trackingNot set up
Schema markupIncomplete
Booking confirmation emailWorking
Review automationNot set up
Jamie

Jamie

Marketing and CRO background. I design, build, and connect everything myself.

Most web designers make things pretty. Most developers do exactly what you tell them. Neither asks whether it actually works. My background is in marketing and conversion rate optimisation. I spent years understanding why people click, why they don't, and what makes a website actually turn visitors into paying customers. Then I learned to build.

That's why this isn't just an integration install service. I review your entire business, understand how your customers find you, and recommend exactly what you need. Every business is different. A local clinic needs WhatsApp and booking integration. An ecommerce store needs upsell flows and abandoned cart tracking. I don't just connect what you ask for. I tell you what you should have and why.

This isn't a one size fits all. Every business is different, and every integration should be too. Here's the difference between someone who just installs things and someone who thinks about why.

You ask a developer for WhatsApp They add a button to your site. It opens a chat. Job done. They don't ask why you want it, whether it's the right channel for your customers, or how it fits into your follow-up process.
You ask me for WhatsApp I ask who your customers are, how they prefer to get in touch, and what happens after they message you. Then I build WhatsApp into a system. Pre-written messages tailored to your services, tracked so you know which ad or page drove the conversation, and connected to your follow-up process so nobody falls through the cracks.
You ask a developer for tracking They install Google Analytics. Maybe they add a conversion event. They don't know what a conversion means for your business or whether the data is actually useful to you.
You ask me for tracking I sit down with you and work out what actually matters. A form submission? A phone call? A WhatsApp message? A booking? Then I track every single one, attribute it to the right source, and make sure your ad spend is connected to real results you can see.
You ask a developer to sort your Google Business Profile They update the hours and add a photo. The "Book Now" button goes to your homepage. Your reviews sit at 3.8 with no strategy to improve them. Nobody checks whether the business category, services, or call-to-action button are actually sending people where they need to go.
You ask me to sort your Google Business Profile I make sure every button sends people to the right place. Book Now goes to your booking page, not your homepage. WhatsApp goes to a pre-written message. I set up automated review requests so every happy customer gets asked at the right time. I check your categories, services, and attributes are working for local search. Your Google profile becomes a lead machine, not just a listing.
2 → 18 Conversions per week, same ad spend
16 in 1 week Google reviews (150 in previous 10 years)
Bespoke Priced on what you need

Not an agency. One person who understands both the technical side and the marketing side, and knows exactly why each integration matters for your bottom line.

How it works

Four steps. Zero faff.

No discovery phase. No strategy workshop. No six-week timeline.

1

Drop me a message

Say hello. Send me your URL. We'll book in a quick call.

2

Quick call

I get to know your business, your customers, and what you're trying to achieve. Then I go away and review everything.

3

Full report and video walkthrough

You get a written report and a personal Loom video where I walk you through what I found, what I'd change, and why. Plain English. No jargon.

4

Bespoke quote

Based on what your business actually needs. One number. No hourly billing. No surprises.

Questions

What you're probably wondering

I'm not an agency. There's no office, no account managers, no overheads being passed on to you. It's just me, and I genuinely love this work. That means my prices reflect the actual work, not a markup to cover things that have nothing to do with your project. Every business is different, so I quote based on what you actually need. The review itself is completely free. After that, you get a single bespoke quote, one number, no hourly billing, no surprise invoices. You'll know exactly what you're paying before anything starts.
We start with a quick call so I understand your business. Then I go away and review everything. You get a full report and Loom video within a few days. The actual integration work depends on scope, but most projects are done in days, not weeks.
Not for the initial review. I just need your URL and your Google Business listing. You'd be surprised how much I can spot from the outside. Design, mobile experience, page speed, schema, contact methods, visible integrations, your Google profile setup. If we decide to go deeper into your tracking, ads, and automations, I'll walk you through exactly what access I need. But the first review is completely hands-off on your end.
Shopify, WordPress, Squarespace, Wix, and custom-built sites. The principles are the same: proper tracking, connected integrations, everything working together. I'll tell you on the call if your platform is a good fit.
Integrations are just one part of what I do. I also offer full website builds and rebuilds (custom code, no templates), Google Ads setup and management, SEO and schema markup, AI search optimisation, and conversion rate optimisation. If your site needs more than just integrations, we can talk about that on the call. Everything is flat fee, no retainers.
Let's go

Find out what's not working

Drop me a message and we'll jump on a quick call. I'll get to know your business, take a look at your site, then send you a full report with a personal video walkthrough and a bespoke quote. No obligation. No sales pitch.

Message on WhatsApp
or fill in the form

Email: jamie@builtsmarter.co.uk

Let's Have a Chat

I'll reply within 24 hours.

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